Partner
with Inbar
Olympic silver in Paris. World champion in Doha. Six commercial partners across construction, automotive, cybersecurity, health, insurance and finance. Three years to Los Angeles.
- 2Olympic medals
- 1World title
- No. 1IJF world ranking, 2023
- 30U30Forbes Israel, 2024
What a partnership actually looks like
A logo on a judogi is the smallest part of it. The partnerships that have worked best have been the ones where the brand wanted something to happen, not just something to appear.
With Dimri that has meant joint press conferences, talks delivered to their staff, and content made together, alongside the mark on the judogi. That agreement runs to the next Olympic Games.
She is represented by Yuli Group, and the introduction to Dimri came from Yarden Gerbi, the 2013 world champion.
She competes in a sport that Israel watches closely, in a division she has been ranked first in the world in, with a record that is checkable line by line. What a brand gets is a real athlete in a real season, and someone who turns up.
“The tailwind from the company gives me energy and quiet of mind to prepare for the Los Angeles Olympics, in a little under four years.” Inbar Lanir, announcing the Dimri partnership
Current partners
Who is already on the road, what each partnership involves, and when it started.
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Dimri
The most active of the partnerships. Her judogi carries the Dimri mark, and the agreement also covers joint press conferences, talks to the company's own staff, and content produced together. It runs through the next Olympic Games.
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Danel Motors
A Toyota dealership in Kfar Saba, and a car. Less visible than a logo and more useful than most of them: a training week is Wingate, physio, the airport and back, and the vehicle underneath all of it is the partnership that shows up every single day.
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Armis
Signed alongside Olympic gymnastics champion Artem Dolgopyat, as part of the company's backing of Israeli Olympic athletes.
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Altman
The longest-standing partnership on this page, signed as a four-year agreement two years before the world title and three before the Olympic medal.
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Direct
InsuranceDirect Insurance
Signed in the run-up to Tokyo and still there four years later, which makes it, with Altman, one of the two that predate everything she has since won.
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Eisenberg Eliash
Signed as a two-year agreement ahead of Paris, and still named among her partners in 2025.
Press and media
Where a partner's name would sit. Every item links to the original.
International press
- ForbesInbar Lanir's journey to Olympic silverJan 2025
- The AlgemeinerDedicates Tashkent bronze to a murdered hostageMar 2025
- The Jewish ChronicleWho is Inbar Lanir, the judoka capturing hearts at homeAug 2024
- JTAGoing viral at home for her October 7 selflessnessAug 2024
- The Times of IsraelSilver in the under-78 kg class in ParisAug 2024
- The Times of IsraelGold at the World Judo Championships in QatarMay 2023
Israeli press
- YnetBreaking the silence on the crisis after the medalJul 2026
- Sport5Shoulder surgery and the road backJun 2026
- HaaretzSilver at the Paris Grand SlamFeb 2025
- Walla SportThe mental turnaround, and the small voice in her headAug 2024
- Walla SportThe neighbour she quietly helped after October 7Aug 2024
- YnetTwo medals in one day for IsraelAug 2024
The judo bodies
She also works as a speaker
In March 2025 she toured New York, South Florida and Brazil with two other Israeli judoka, speaking at schools and universities and to mayors and police chiefs, on a programme organised by the Combat Antisemitism Movement.
It is worth saying out loud on a page like this: she is used to a stage, a microphone and a room that is not a sports hall.
The part nobody puts on a sponsorship page
In April 2026 she injured a shoulder at the European Championships in Tbilisi and came out of the bout after about thirty seconds. She had surgery that June, scheduled early on purpose so that the recovery would clear before the Los Angeles qualification window starts to count.
That means missed events and a ranking that reflects the ones she did not fight. It is the honest position, and it is on this page deliberately, because a partner who signs now signs for the climb rather than the highlight reel.